news about digital marketing

  Six digital marketing trends to watch in 2023 Picture: 123RF/166705673 As we enter 2023, many brands are bracing themselves for a global economic slowdown. With South African GDP expected to grow at only 1.1% and inflation showing few signs of abating, most companies will be carefully scrutinising their advertising and marketing spend. But even in this climate we can expect strong growth from digital marketing because it’s an accountab As we enter 2023, many brands are bracing themselves for a global economic slowdown. With South African GDP expected to grow at only 1.1% and inflation showing few signs of abating, most companies will be carefully scrutinizing their advertising and marketing spend. But even in this climate, we can expect strong growth from digital marketing because it’s an accountable and measurable medium. On the global front, Warc forecasts that pure-play internet advertising will grow by a relatively modest 5.5% in 2023 following a growth of 11.5% in 2022. But ...

  Top 7 Digital Marketing Trends In 2023 Delivering promises to their customers in this digital era requires more than business acumen and seed capital. To drive growth and contentment in this digital era, companies need to modernize their mindset and processes. Leaving behind traditional marketing mediums and adapting digital marketing mediums is one of the first steps in inciting growth and innovation in modern times. In this article, we will explore digital marketing trends that are helping organizations keep their promises to their customers. Moreover, these latest digital marketing trends also modernize businesses and bring about a new way of operating in the current business milieu. Top Digital Marketing Trends of 2022 Experts  define digital marketing  as promoting products and services on a digital medium using modern and versatile tools. A few digital marketing trends of 2022 can create a competitive advantage when used efficiently. Influencer marketing, video ma...

  10 Marketing Blogs for Industry News and Trends — 2023 List Marketing blogs can be a great resource for professionals looking for the most current tips and takes on the marketing industry. Much like the industry itself, marketing blogs may cover a variety of topics while focusing on various points of the customer journey. Below, we've outlined 10 marketing blogs (and a few honorable mentions) that: Offer high-quality and relevant content for a well-defined audience Are updated regularly Feature attractive and user-friendly designs Are easily found on search engines Are well-regarded by industry experts Topics range from the broad basics to industry news, and from digital marketing to advanced search engine optimization(SEO) analysis. Explore these resources to stay current on the marketing industry at large. 1. Marketing basics blog: HubSpot Marketing Blog Good for:  People looking to build a marketing strategy The HubSpot Marketing Blog is full of approa...